Why Brands Should Avoid Extreme Marketing Stunts

In this article we'll discuss the risks and potential results of Red Bull's freefall jump, Felix Baumgartner's sound barrier jump, and more. We'll also discuss the cost and risk associated with extreme marketing stunts, and what brands can expect from these activities. Read on to find out why you should avoid extreme marketing stunts. And, don't forget to test your own limits! This article contains some of the most interesting facts about extreme marketing stunts.

The Austrian skydiver Felix Baumgartner pushed the limits of freefalling on May 15, 2016, when he flew 39 kilometres into the stratosphere in a helium balloon. He then free-fell to earth in a pressure suit, and parachuted back to Earth. The Stratos freefall jump is the first of its kind, and has since gained international attention.

In 2005, the Austrian skydiver Felix Baumgartner began a partnership with the sports drink brand Red Bull, which backed his ambitious project to fly Baumgartner to the edge of space in a stratospheric balloon. Once in the stratosphere, he would execute a free-fall jump before parachuted safely back to Earth. This feat of sheer courage has captured the imagination of millions and fueled a new trend in free-falling.

Baumgartner's world record jump set a new record for the highest altitude skydive in history. The jumper reached a top speed of 833.9 mph, which is faster than the speed of sound. The video was broadcast live on Red Bull's YouTube channel, and nearly 8 million people watched it at the same time. This new record broke the previous record of 500,000 concurrent livestreams. In addition, it trended on Twitter, making the event popular among skydivers.

Felix Baumgartner's sound barrier jump

Tomorrow, a man named Felix Baumgartner will attempt to make history, as he will leap from a capsule at 120,000 feet, or about 36km, and break the speed of sound in free-fall. The jump will be made at 100km above the earth's surface, which is known as the Karman Line. The speed of sound in free-fall is around 60,000 miles per hour, which is faster than the speed of light.

During the freefall part of the stunt, a video was captured of the sonic boom that would occur if the man were to hit the ground. The video was recorded using a special pressurized capsule that aimed skyward. Baumgartner's jump measured 3904 meters, or 373 km/h, which was almost three miles more than the previous record. Baumgartner had the help of U.S. Air Force Col. Joe Kittinger and a team of scientists who had been working on a spacecraft to achieve the feat.

Brand's risk of failure with extreme marketing

There are two sides to every extreme marketing campaign. The risk is that the stunt will not work, and the other side is that the brand will end up being remembered for decades. However, brands should be prepared for either of these outcomes, as extreme marketing campaigns have worked for Tesla, Land Rover, and Nike. So, which is better? Read on to learn more about each of these scenarios. Let's start with the risk.

Cost of extreme marketing stunts

Extreme marketing stunts are the latest trend among brands. Although there is always a risk that an extreme stunt will fail, it is also a good way to increase brand awareness. Companies that have successfully used extreme marketing stunts include Tesla, Nike, and Land Rover. But these efforts can be costly. A company should always plan for both outcomes before embarking on such an experiment. Read on to discover how companies can avoid this risky marketing strategy.